About Judd


Judd B. Kessler, University of Pennsylvania’s Wharton School

Judd B. Kessler is the inaugural Howard Marks Endowed Professor at the Wharton School of the University of Pennsylvania. 

In 2021, Judd was awarded the prestigious Vernon L. Smith Ascending Scholar Prize. For his work on organ allocation, Judd was named one of the “30 under 30” in Law and Policy by Forbes. His research and writing have been featured in leading media, such as The New York Times, The Wall Street Journal, The Washington Post, Harvard Business Review, NPR, Hidden Brain, and Freakonomics, among others.

He is a sought-after speaker and an award-winning teacher. His courses in Wharton’s Business Economics and Public Policy Department are popular among undergraduates, MBAs, PhD students, and executives. 

He received a bachelor’s degree, MA, and PhD from Harvard University and an MPhil from the University of Cambridge.

His first book is LUCKY BY DESIGN: The Hidden Economics You Need to Get More of What You Want. It is set to be released by Little, Brown Spark on October 14, 2025.